We’re delighted to announce that FishPac is set to make waves in the European market, thanks to an exclusive agency arrangement with LipFish AS, based in Tromsø, Norway.

This deal will revolutionise live seafood transportation throughout continental Europe and the UK, with 42 units already on the water for delivery to Norway. A further 300-500 FishPac bins are expected to be sold into Europe within the next two years, so we can say with absolute confidence that this is a game-changer for the sector.

Our relationship

After a November visit to FishPac HQ, Robert Robertson – owner of Lipfish – was keen to secure European agency for our road and air freight systems, including the world’s only approved air freight oxygen delivery system, and we were only too delighted to oblige.


We spent three intensive days with Robert and his father, Olav, here in Melbourne, and were impressed with the level of detail that Robert and his team had gone into with respect to business and marketing plans for FishPac in Europe. While the trip itself was a bit of a whirlwind, it allowed us to lay the foundations of a very strong relationship. Since then, we have continued to work diligently to develop this business opportunity with Robert and his team, including a visit to Norway by John Curtain, FloatPac director and chairman, to work further on the business.

Our technology is still relatively new to Europe but, having seen that we were transporting fish from Melbourne to Los Angeles in 24 hours, and discovering that we were carrying out trials with Atlantic Salmon Smolt & Parr (Salmo salar), the Lipfish team were keen to find out more.

New developments

The partnership has already yielded some interesting developments, including sensoring technology for LipFish’s bins, which will allow them see what’s happening inside every bin in real time. The sensors collect data and send this back to the cloud in three minute increments – this data can then be accessed by all parties in the supply chain for a very clear understanding of what has happened during transport. That means that, in the unlikely event of something going wrong, they’ll be able to pinpoint the problem quickly and fix it.  It’s an exciting development and a great way to start our relationship.

The patented, Australian made FishPac™ system has revolutionised live fish transport since being launched in 2000, uplifting more than 250,000 bins/totes between Australia, Indonesia, Maldives, Japan, Canada, USA, Asia, Iceland and Belgium, with each tote containing up to 500 kilograms of live fish and marine life.

There has also been some exciting pres coverage about our new relationship with Lipfish AS, which you can read about here.

More to come on our exclusive arrangement with Robert and his team at Lipfish very soon.  If you would like to know more about what we are working on, please contact us for further information.